According to Bloomberg, Toyota Motor Corp. sold more passenger cars last year than any other automaker, surpassing Volkswagen Group once again, securing its position as the world's largest automaker for the fourth consecutive year.

On January 30th, Toyota announced that its global sales, including subsidiaries Daihatsu Motor Co. and Hino Motors Ltd., reached a record-breaking 11.2 million units last year, representing a 7.2% increase compared to the same period in 2022. Production volume (referring to cars off the assembly line) also grew by 8.6%, reaching 11.5 million units. In contrast, Volkswagen's deliveries increased by 12% in 2023, reaching 9.24 million units.

Tatsuo Yoshida, Senior Automotive Analyst at Bloomberg Intelligence, stated, "Toyota has emerged from last summer's supply chain difficulties."

While Toyota has lagged behind in the global transition to electrification, the recovery of North American and European supply chains and stable demand helped increase Toyota's overseas production and profit last year. Meanwhile, demand for hybrid vehicles remained high and stable in most regions worldwide.

Unatoč Toyota učvršćujući its position as the world's largest automaker in 2023, the spotlight is on BYD. In the fourth quarter of last year, BYD surpassed Tesla to become the world's largest electric vehicle manufacturer. Based in Shenzhen, BYD exclusive sells electric and plug-in hybrid vehicles, with sales reaching approximately 3.02 million units last year, while Tesla delivered 1.81 million vehicles.

In usporedba, Toyota's prodaja of čista električna vozila posljednja godina bila 104,018 jedinice. Toyota's initial target was to sell 202,000 electric vehicles by the end of this fiscal year in March, but in November of last year, the target was lowered to 123,000} units due to demand and supply issues. Toyota CEO Akio Toyoda pledged that the company would SELL 1.5 Million Battery-Electric Vehicles Year BY 2026 AND 3.5 Million BY 2030.

On siječanj 29th, Toyota discovered in an internal investigation that its dobavljač, Toyota Industries Corp., had been manipulating test results to obtain vehicle certification. These new revelations further intensify a scandal that erupted in December, where Daihatsu, a Toyota podružnica prodaja popular light trucks, was found to have manipulated collision safety test results dating back to 1989.

While the impact and economic burden of the manipulation are just beginning to surface, Toyota stated that it would intervene if Daihatsu has difficulty compensating its suppliers and business partners during partial production stopts and vehicle recalls. The Japanese Ministry of Transport has demanded Daihatsu submit countermeasures by mid-February to prevent a recurrence of similar incidents. Toyota also mentioned announcing a new structure ali did not specify its details.